Even Realities Removed the Camera From Its AI Glasses. That May Be the Most Interesting Part of the Story.
2026-07-24Tech creators are usually asked to talk about what a product has.A faster processor.A brighter display.A smarter assistant.More sensors.More ways to capture, translate, recognize, and respond.Even ...
COROS Took On Garmin by Winning Over Serious Runners. There’s a Lesson Here for Sports Creators.
2026-07-20Some products are easy to fake enthusiasm for.A new desk setup. A pair of headphones. A kitchen gadget.A running watch is harder.Because sooner or later, someone in your comments is going to ask:Ho...
XREAL Has Been No. 1 in AR Glasses for Three Years. The Real Creator Lesson Is Bigger Than Tech Reviews.
2026-07-17XREAL Has Been No. 1 in AR Glasses for Three Years. The Real Creator Lesson Is Bigger Than Tech Reviews.There is a certain type of tech video we have all seen.A box lands on a desk.The creator open...
A Camera on Wheels? Enabot Shows Creators How to Make Weird Tech Feel Human
2026-07-13What do you check first when no one is home?Maybe you want to know whether your dog destroyed the couch. Whether your kid made it back. Whether your parents are doing okay. Or maybe you just want t...
The Charging Cable Everyone Is Reviewing on TikTok — How Mfish Turned a Simple Idea Into an $8.6M Breakout Product
2025-11-18When a new tech product suddenly shows up in every other TikTok video, creators usually assume it’s a paid trend.This time, it wasn’t.A $9 four-in-one charging cable from Mfish quietly flooded the ...
Merach: The Fitness Brand Quietly Dominating TikTok — and Turning Home Workouts Into a $34M Phenomenon
2025-11-18Over the past year, Merach has gone from a relatively unknown name in home fitness to one of TikTok Shop’s most unstoppable forces. In the last 30 days alone, the brand generated over $10M GMV, con...
Wyze Didn’t Just Sell Smart Cameras — It Rebuilt an Entire Category With TikTok Creators
2025-11-14If you’ve spent time on TikTok lately, you’ve probably seen it: a $20–30 smart home camera showing up in “unboxing,” “security hacks,” and “Amazon finds” videos, pulling millions of views.That bran...
Hohem Didn’t “Find” a Small Niche — It Built One. Here’s How the Brand Turned Smartphone Gimbals Into a $70M Business.
2025-11-13If you create videos long enough, you’ll notice something: every “professional” look on social media starts with stable footage. But what most people don’t realize is that the global gimbal market—...
From DJI Engineer to Global Powerhouse: How EcoFlow Built a $1 Billion Portable Energy Empire
2025-11-12In 2023, EcoFlow achieved a $1 billion GMV, capturing 35% of the global portable power market and expanding across 100 countries with over 3 million users.In just four years, this Shenzhen-based st...
How Cosori Became America’s “Air Fryer King” — The $196M Story Behind a Shenzhen Brand’s Global Takeoff
2025-11-12In 2023, Cosori generated $196 million in GMV.By Q1 of 2024, the brand captured 34% of the U.S. air fryer market, securing the #1 position nationwide.Today, it remains among Amazon’s Top 3 best-sel...
From China to North America: How Furrytail’s Smart Litter Box Won Over Global Pet Parents
2025-11-12In the booming pet-tech wave, few newcomers have grown as fast as Furrytail.In less than a year since its overseas debut, the brand has sold over 10,000 units of its smart litter box, generating mo...
From Factory Floors to Global Offices: How Sihoo’s Ergonomic Chairs Won Over 85 Countries
2025-09-12By 2025, “healthy office” is no longer a corporate buzzword—it’s becoming a global worker consensus. In 2022, the global ergonomic chair market hit $9.8 billion and is projected to reach $16.88 bil...
From $1 Silicone Rings to $100 Global Bestsellers: How Groove Life Turned Utility into Identity
2025-09-12On Pinduoduo, you can get a silicone ring shipped for less than a dollar. Yet in the U.S., one brand is selling the same category for $20 to $100 apiece, racking up annual sales of more than $100M ...
$120M in Annual Revenue, 50K Units Sold per Month: How Renpho’s “Underdog” Body Fat Scale Conquered Amazon
2025-09-12The global health and wellness market has been on a rapid growth trajectory. In 2024, the global digital health sector surpassed $362.36 billion, and it’s projected to reach $1.02 trillion by 2034,...
From Shenzhen to the Shore: How Blooming Jelly Sold 250,000 Swimsuits on TikTok and Hit ¥500M in GMV
2025-09-12When most swimsuit sellers in North America were locked in an Amazon race to the bottom—slashing prices, recycling the same “sexy” imagery, and scraping by on razor-thin margins—one Shenzhen brand ...
From a Keychain Pump to a Global Outdoor Hit: How Flextail Won Creators and Campers in 160 Countries
2025-08-12Imagine selling a tiny air pump — the size of a Snickers bar — in over 160 countries and pulling in over ¥500 million ($69M) in annual sales. No celebrity endorsements, no race-to-the-bottom pricin...
How FIGS Built a $5B Brand by Dressing Frontline Heroes — And Why Creators Are Behind Its Rise
2025-08-06When you think of viral brands on TikTok, you might picture skincare, fashion hauls, or kitchen hacks. But scrubs?Yep. FIGS, a medical apparel company, is quietly building an empire—one piece of pr...
Why Millions Are Watching People Sleep in a "Dog Bed" — And What Creators Can Learn from Plufl’s $10M Breakout
2025-08-06You’ve probably seen it by now: oversized, plush dog-bed-looking mats… but made for humans. The product? Plufl — a “human dog bed” that’s racked up over $10 million in revenue, with TikTok views so...
Insta360’s Creator Takeover: How They’re Winning the Action Cam Game Without Playing by GoPro’s Rules
2025-08-06There’s a quiet revolution happening in the world of action cameras — and it’s being led not by GoPro, but by a challenger out of Shenzhen that’s rewriting the rules: Insta360.With over $700M in re...
From Try-On Videos to TikTok Staples: How Creators Helped Turn OQQ Into a Household Name
2025-08-06When a brand becomes so recognizable that its pieces show up in every other haul video, you know something's working.OQQ didn’t chase virality. It built a formula creators wanted to be part of—and ...
How goPure’s Neck Cream Quietly Took Over the Beauty World — And Why Creators Love It
2025-08-06There’s a reason you’ve been seeing goPure’s neck cream pop up across TikTok, Reels, and even YouTube vlogs. It’s not a hyped-up launch. It’s not celebrity-backed. And it’s definitely not a one-off...
The Eyewear Brand Creators Love: How Zeelool Made Statement Glasses a Social Media Power Move
2025-08-05Let’s be real—eyewear isn’t just about vision anymore. For creators, a great pair of glasses is an instant aesthetic upgrade. And if you’ve spent more than five minutes on TikTok or Instagram this ...
How Olight Turned a Flashlight into a $165M Global Brand—And Became a Creator Favorite
2025-08-04If you think flashlights are just tools for camping or power outages, Olight is here to change your mind.This once-small Chinese OEM has transformed into a global brand with over $165 million in an...
Five Steps to Building a Closer Relationship with Your Overseas Influencers
2024-03-28Five Steps to Building a Closer Relationship with Your Overseas InfluencersDeveloping a genuine relationship with influencers is crucial to success in overseas influencer marketing. Here are some s...
TikTokshop in the U.S.: Sweet Furniture Races to Top 3 Amidst FullCycle Transition
2024-02-15TikTokshop in the U.S.: Sweet Furniture Races to Top 3 Amidst FullCycle TransitionTikTok's ecommerce strategy in the United States is undergoing a significant transformation. Recent reports suggest...
$14 Million in Sales on TikTok in Just Three Months: The Winning Strategy
2024-01-30$14 Million in Sales on TikTok in Just Three Months: The Winning StrategyIn this digital age, social media has become a crucial battlefield for brand marketing. The promotion by influencers, in par...
Influencer Marketing Abroad: How Glossier Cultivates Brand Ambassadors on Instagram
2023-11-15Influencer Marketing Abroad: How Glossier Cultivates Brand Ambassadors on InstagramIn the rapidly evolving beauty industry, Glossier is renowned for its unique approach to influencer marketing abro...
Influence Marketing Mastery: Alpro’s Strategic Collaboration with Influencer Kate Spiers
2023-11-08In the globalized marketing landscape of today, influencer marketing has become a vital bridge connecting brands with potential consumers. This is particularly evident in the Chinese market, where ...
Instagram新功能Notes对海外红人营销的好处
2022-08-22除了看似无穷无尽的新功能推出之外，Instagram 正在测试其下一个项目：Instagram Notes。 使用此功能，用户可以发布仅出现在应用程序收件箱部分的简短消失更新和公告，就像虚拟便笺一样。它对用户来说可能很有趣，对有影响力的人也有好处，但一些用户想知道它的目的以及它如何帮助他们的社交策略。这是在 Instagram 已经将重点转移到视频上的时候，主要是 Reels，并专注于一波新...
出海营销案例丨年赚8.5亿，泡泡玛特如何通过海外红人开拓市场
2022-08-19过去几年，潮玩IP以低单价、高复购、强刺激性的“盲盒”形式在国内市场破圈，2020年泡泡玛特上市进一步引燃资本市场热情，同时该领域亦跑出了Dimoo、Skullpanda等头部IP，行业百花齐放，众多参与者争相入局。与此同时，泡泡玛特也向海外市场发起了猛烈攻势，我们来看看泡泡玛特如何通过社媒推广开拓市场滴！泡泡玛特成立于2010年，是中国领先的潮流文化娱乐公司。发展十余年来，POP MART...
高效执行海外红人营销的4个tips
2022-08-17首先，需要联系一个与你品类相关的海外红人KOL，他们可以帮助你接触到他们在YouTube、Facebook、TikTok、Instagram上的数百万粉丝。接下来，你需要一个框架来创建你的战略计划。 以下4个提示将帮助你。1. 专注于你的受众你想通过红人营销达到什么目的？你想接触到你的目标受众是哪些？首先，要了解你的受众，了解他们在寻找什么，他们对你的品牌会有什么反应。一旦你知道了这些问题的...
如何有效地通过Influencer Marketing促进品牌推广？
2022-08-16随着周围所有社交媒体越来越狂热，可以说人们的购买决定在很大程度上是由他们的消费者同伴的意见所推动的。在过去的年代，消费者在购买前会简单地看一下品牌和他们的产品。如今，他们在购买产品/服务之前，会看他们的同龄人和他们喜欢的人物的明确推荐和认可。这就是海外红人营销出现的原因，使用得当，社交媒体的KOL可以为你的品牌创造一个充满可能性的世界。红人营销的迅速增长，为传统的广告方式提供了一个更好的选择...
对话国内海外MCN机构：2022年海外红人营销现状
2022-08-11今天跟大家分享2022年度《影响者营销基准报告》。该报告深入研究了影响者营销行业，总结了2000多家营销机构、品牌和其他相关专业人士对影响者营销现状的看法。除了我们的调查结果之外，我们还在报告中加入了所有对你来说最重要的海外红人营销基准、指标和数据，以及一些对行业专业人士期望在明年和未来如何发展的预测。把它当作你下一次影响者营销活动的燃料吧。影响者...
差异化品牌的海外红人营销之路丨内外NEIWAI
2022-08-10内衣是一种舶来品。在欧洲有着百余年发展历史的时尚内衣，而在中国只有近三十年的历史。中国女性内衣行业的发展主要经历了初步发展期、成长期、快速成长期和高速发展期，现正处于高速发展期。国产品牌NEIWAI就利用海外社媒以及红人营销快速增长，一跃进入国外市场。
YouTube终极海外红人营销指南
2022-08-09海外红人营销最不能缺少的一个阵地就是YouTube。随着5G网络的普及，视频成为大多数人在线体验的一个部分。YouTube仍然是人们来获取视频的事实上的地方。根据谷歌的数据，73%的YouTube游戏玩家说他们喜欢看别人在YouTube上玩游戏。其中56%的人说，YouTube是他们与游戏社区联系的地方。我们还必须记住，YouTube作为世界第二大搜索引擎，是访问量第二大的网站。在这篇文章中...
中国出海50强品牌科沃斯！是如何制定海外推广策略进行海外网红营销的？
2022-08-08财报显示，2021年科沃斯集团研发投入5.49亿人民币，同比增长62.45%，研发人员高达1197人，占公司整体人数的15.24%，研发方面巨额投入也为公司带来丰厚的回报，截至2021年年底，科沃斯自有的专利已经达到1202项。科沃斯，家庭服务机器人专业智造者。创造了地面清洁机器人地宝、自动擦窗机器人窗宝、空气净化机器人沁宝、机器人管家亲宝，专业从事家庭服务机器人的研发、设计、制造和销售。同...
9个Instagram的增长策略来增加关注度
2022-08-04在制定海外社媒营销策略前，我们需要建立一群热爱您的内容的忠实粉丝。 了解顶级 Instagram 增长策略可以帮助您的品牌增加关注者并覆盖更广泛的受众。为了帮助您入门，我们整理了九个增长策略
超实用品牌&跨境卖家布局东南亚市场秘籍大公开
2022-08-01“以产品为核心，内部的供应商、仓储发货、运营团队执行力，以及外部的市场竞品、行业风向，都要跟上。重点把时间精力投入在公司产品上，会更容易打开东南亚市场。”
海外红人营销如何实现“品效合一”
2022-07-28海外营销有方式很多，所谓八仙过海各显神通。但如果按照目前的海外广告趋势来看，海外红人营销是目前宣传效果比较好，用户接受度最高，对用户心智的传递比较直接的营销方式。总的来说，海外红人营销可以给商家五大利益价值。分别是投流素材，SEO优化，红人种草，品牌曝光，占领用户心智五大利益价值。
元气森林出海营销策略拆解
2022-07-28短短一年内的时间，元气森林已经进入全球40个国家和地区。品牌迅速出海的战略，收效如何？元气森林成立于2016年，是自主研发自主设计的创新型饮品品牌。致力于为中国和世界带来更元气的生活方式。重视产品健康与品质，更重视每一个喜欢元气森林的客户。产品差异化-包装差异化。产品包装颜值-配方差异化。「0防腐剂」功能性饮料-营销差异化。没有一味请明星代言，消费者越来越理性，不会因为某位明星代言就选择，而...
国货之光华为如何布局TikTok引爆UGC内容输出？
2022-07-21映马传媒CEO黎权德Richard表示：UGC是品牌营销和流量获取的强力武器可以获得品牌亲和力、参与度，品牌认知提升，直接提升官网浏览时间和页面浏览量，从而获得更多转化。UGC受欢迎的原因，在于创造力、真实性和客户视角。
一年销售1.24亿台，传音手机在非洲市场营销策略！
2022-07-20说起手机大家马上想起来的无非就是我们国产的华为、小米、OPPO，国外的苹果、三星。但是你们绝对想象不到我们还有一个国货之光占据了非洲市场52%的市场份额，被称为“非洲手机之王”的传音手机。传音旗下拥有手机品牌TECNO、itel及Infinix，数码配件品牌Oraimo、家用电器品牌Syinix以及售后服务品牌Carlcare。传音控股主要从事以手机为核心的智能终端的设计、研发、生产、销售和...
品牌如何运营TikTok账号
2022-07-15如何建立TikTok商业账户？TikTok商业账户是了解趋势和成为TikTok专业人员的一个好方法。该平台为商业创作者提供商业音乐库，有500,00多首歌曲、表演和观众数据，以及网络商业套件。设置TikTok商业账户很容易。首先从苹果应用商店或谷歌游戏商店下载TikTok应用程序。然后注册一个TikTok账户，并遵循以下步骤。进入你的个人资料页面；点击右上角的汉堡包图标，然后选择设置和隐私；...
出海营销如何筛选红人&红人合作如何追踪效果
2022-07-14根据最近的一份报告显示，平均而言，企业在影响者营销上每花费1美元，就会产生6.5美元的收益。70%开展影响者营销活动的企业产生了2美元或更多的收入，排名前13%的企业每花费1美元就能产生20美元或更多的收入。这对希望在营销费用上获得高回报的公司来说是个好兆头。那开启红人营销前我们要请改如何筛选红人，合作开始后应该如何追踪效果呢？
Ulike脱毛仪是如何抢占TikTok蓝海市场做品牌海外营销的？
2022-07-08在跨境电商产业呈爆发性增长的当下，许多中国品牌也在以惊人的速度成长。当品牌出海的东风把亿万级境外市场的增长空间带到中国境内卖家的面前时，越来越多的中国境内卖家看到了境外市场的无限可能。在国内，脱毛仪对消费者而言，是一个相对私密的产品。境外消费者则对脱毛仪的接受度更高，不需要过多地对消费者进行产品教育。Ulike是光电脱毛科技品牌，成立以来，以前沿科技为手段，聚焦家用脱毛仪领域，致力于脱毛产品...
无人机中的NO.1，大疆是如何进行海外营销的？
2022-07-01大疆（DJI）自诞生之初便在海内外市场人气急速上升。据调查，从2014年至2020年，全球对于商业无人机的采购率增长了700%，其中，大疆的产品占有率就达到了70%。短短六年间，大疆的迅速崛起让不少企业与品牌艳羡。在出海的过程中，大疆在社媒上的表现相当活跃，全网累积超过了1000万粉丝，今天我们就来探讨一下大疆在海外市场的是如何营销~新品发布前期发布超级宣传片，瞬间引发购买欲望新品发布会前，...
通过怎样的海外营销手段，让凯乐石成为全球户外运动品牌TOP3
2022-07-01讲到户外运动，大家都不陌生，像登山、攀岩、露营、徒步等等这些都属于户外运动。今天主要也是跟大家聊聊咱们全球三大全系攀登品牌之一，凯乐石。应该很多小伙伴都不知道凯乐石是我们的国货品牌吧凯乐石于2003年创立于中国广州，致力于推动中国攀登及探险运动的发展，为攀登者研发制造功能性专业装备，满足他们在极限环境下，对于安全舒适的需 求。凯乐石专注于科技材料的开发及专业功能设计，产品线覆盖登山、攀岩、攀...
首次营收破百亿！Anker在海外营销做对了什么？
2022-07-01近日，安克创新交出了一份振奋人心的财报——2021年，安克创新实现营收125.74亿元。在跨境电商卖家乃至全球消费电子阶段性遇冷的寒冬之中，这份满分答卷发出了一分热和光。那么在这漂亮的成绩单背后，安克在营销策略上做对了什么？一、坚信长期主义归纳过去10年左右的时间，安克创新的经历大致可以分成两个半阶段。第一，渠道品牌阶段这个阶段，安克创新更多的是在市场上找到我们认为好的产品到亚马逊销售。当时...
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