Five Steps to Building a Closer Relationship with Your Overseas Influencers

Five Steps to Building a Closer Relationship with Your Overseas Influencers

Developing a genuine relationship with influencers is crucial to success in overseas influencer marketing. Here are some suggestions to help you build a trustworthy relationship based on mutual trust:

Give the relationship time to grow

Whether it's a personal or professional relationship, it takes time to establish. Treat influencers like new friends and give your relationship time to develop into a long-term and sincere partnership. After your initial contact with an influencer, continue to nurture the relationship, and make it mutually beneficial. Stay in touch regularly, sharing your brand's latest news and developments.

Communicate face-to-face

Face-to-face interaction can help establish a connection. While meeting in person isn't always possible, make an effort to arrange a meeting. Consider organizing an influencer party or a monthly brunch, giving influencers the opportunity to get to know you and your team. If geographic distance is an issue, schedule regular video calls.

Bring value to the relationship

Think about how this relationship can benefit the influencer. Maybe you can introduce them to important people in your network. Perhaps you can establish a long-term partnership to collaborate on future projects. You can even provide them with a platform to showcase their talents or expand their following. Regardless of the form, bringing value to influencers can make them more inclined to strengthen their relationship with you.

Stay in touch and maintain a lasting relationship

You may have those so-called 'friends' who only come to you when they need help. This type of relationship may not be deep or trustworthy on your end. Similarly, if you only reach out to influencers when you need them, your relationship will be difficult to develop into a genuine partnership. Stay in touch between projects and show an interest in their lives and careers. Maintain a tight connection, so when collaboration opportunities arise, everyone will be fully committed.

Express gratitude to each other

Expressing gratitude for an influencer's efforts in collaborating is a simple yet effective way to strengthen your connection. Some marketers may forget this, although it's quite obvious. Make sure to send influencers a sincere thank-you note, emphasizing the value you place on their contribution.