If you’ve spent any time on TikTok recently—especially on #watertok, #drinktok, or any home-hacks corner—you’ve likely seen a compact countertop ice maker popping up again and again.
That brand is Euhomy, and in the past year it quietly became one of the fastest-growing small-appliance names on TikTok Shop.

$15M GMV in the past 12 months.
Top 3 in the small-appliance category.
10,000+ units sold in a single Black Friday week.
One week GMV hitting $2.7M.

For a brand that has been on TikTok Shop for less than two years, this rise isn’t luck. It’s a masterclass in how creators, niche culture, and platform-native content can turn a simple product into a viral phenomenon.

This column breaks down why creators gravitate toward Euhomy, why their content converts so easily, and what this means if you want to ride the same wave.

Why Ice Makers Became Creator-Friendly Products

Euhomy’s founder, Yiwen Guo, has been in the cross-border e-commerce world since 2016, long before most brands paid attention to TikTok.
And he noticed something many brands overlooked:

Americans are obsessed with ice.

Not metaphorically—literally.
The “ice-drinking culture” in North America has roots going back to the 19th-century ice-trade boom, and today:

• The average American consumes 400 pounds of ice per year.

• Countertop ice makers have become one of the fastest-growing kitchen categories.

• The global ice-maker market hit $2.72B in 2023, on track for long-term growth.

Creators love products that naturally fit into everyday routines—and ice makers are exactly that.
Especially when they solve real pain points:

• Making ice in 6 minutes

• Portable enough for office/bedroom/outdoor use

• Quiet (under 40dB)

• Low electricity consumption

• Different ice textures for coffee, cocktails, flavored drinks

From a creator’s standpoint, this is perfect content fuel.
You’re not “selling”—you’re showing something your audience immediately relates to.

How Euhomy Became a TikTok-Native Brand

Euhomy didn’t go after the “biggest” creators.
They went after the right creators.

1. Mid-tier creators → maximum authenticity

Instead of paying for celebrity endorsements, the brand targeted creators with 10K–500K followers—people whose audiences actually trust what they show.

A great example:

@staygoldlex — 3.4M views

In her video, she simply unboxes the device, puts water in, and reacts as the first batch of ice drops just six minutes later.
Her genuine “wait… that was fast” expression became the hook—and viewers felt like they could almost taste the crunch of the ice themselves.

• 3.4M views

• 69K likes

• Zero forced marketing, just everyday life

Creators loved working with the product because it’s easy to film and easy to demonstrate.
Viewers loved watching it because it satisfies the “oddly satisfying” instinct.

2. Riding TikTok Trends, Not Fighting Them

If you spend time on #watertok, you know how powerful flavored-drink culture is.
Euhomy plugged into this trend seamlessly.

@aliiceberg — 8.4M views

She pours red concentrated juice into the machine → out comes soft pink ice.
No fancy scripting, no sales pitch—just instant visual gratification.

• 8.4M views

• 300K+ likes

It’s the kind of content that makes viewers stop scrolling because they want to replicate it immediately.

The brand also leaned into holiday-driven aesthetics—Christmas-themed drinks, red-and-green ice combinations, seasonal flavor hacks.
All highly shareable, all creator-friendly.

3. Live Shopping: Where the Real Money Happened

Short videos bring awareness—but live sessions closed the sales.

During Black Friday week alone:

• 8,700 livestreams were pushed via TikTok Shop

• Conversion hit 4% (vs. ~1% from normal short videos)

• A single product crossed $7.17M GMV

Why did lives work so well?

Because creators could show the exact moment the first batch of ice drops.
There’s no editing, no filters—just real-time proof the product works.
Audiences trust “live reactions” far more than polished ads.

Why Creators Should Pay Attention to Euhomy

If you’re a food creator, lifestyle creator, drink-tok creator, ASMR creator, or home-hacks creator, this category checks every box:

• Visually satisfying

• Easy to demonstrate

• Fits into daily routines

• Endless recipe and content variations

• Perfect for seasonal trends

• Affordable price point for your audience

• Fast conversions on TikTok Shop

This is why Euhomy wasn’t a one-hit wonder—it maintained momentum across platforms.

Beyond TikTok: A Multi-Channel Flywheel

Euhomy didn’t stop at TikTok. Their expansion shows creators one thing:
Platform-native content + multi-platform presence = long-term brand lift.

Amazon

• Leveraged Buy Box + Prime logistics

• Optimized keywords for “car fridge,” “ice maker,” “countertop ice machine”

• User-generated reviews boosted conversion

• Their $199 car fridge even hit #1 Best Seller

Independent Website

• Monthly visits: 20,958

• Facebook contributed 73.3% of all traffic

• Direct repeat-customer purchases increasing

For creators, this means:

• The brand is stable

• Products are stocked

• Commissions get paid on time

• Your videos won’t send viewers to a dead link

InsMark Recap

Euhomy’s rise is one of the clearest examples of what happens when a brand understands exactly how creators think, what audiences enjoy watching, and how TikTok’s content loops operate.

Three things made the explosion possible:

1. A perfect niche: Ice culture in America is real, emotional, and tied to everyday routines.

2. Creator-native content: Authentic mid-tier creators + trend-driven ideas = explosive reach.

3. Platform-aligned strategy: Short videos for discovery, massive live sessions for conversion, Amazon + DTC for long-term brand trust.

For creators, Euhomy proves a simple truth:

When a product is visually satisfying, solves a real daily problem, and fits seamlessly into TikTok’s culture, your content almost sells itself.

If you’re looking for categories with consistent conversions, strong commissions, and content that practically scripts itself—this is one to watch.